Business & Tech

Stoughton's Fairy Tales Formals Embracing a New Trend in Formal Wear Fashion

Located in Stoughton Center, Fairy Tales Formals is a rental boutique for both men's and women's formal wear.

Fairy Tales Formals, now located at 761 Washington St. in Stoughton, has been in business for over six years.  It started as a small store in Hanson and has been in its current location in Stoughton Center for four-and-a-half years.

Patch spoke with store manager Samantha, to find out more about this business, which offers formal wear rentals for both men and women.

Patch: Tell us about Fairy Tales Formals. What makes you different than other dress shops?

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Fairy Tales Formals: Fairy Tales Formals is the only dress rental boutique in Massachusetts, there is no other store like it.  Fairy Tales Formals is not a consignment shop but rather a new trend in formal fashion. Men have been renting tuxedos for ages, so why shouldn't women [rent formal wear]?

Patch: What are the benefits of renting a dress instead of buying one?

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Fairy Tales Formals: The money you save on renting a gown you could use towards your hair, jewelry, limousine, flowers and the price of your prom ticket.

Patch: When the dress is returned, who has the dress dry cleaned?

Fairy Tales Formals: We do and we also offer custom tailoring even if it is a rental. The girl can have the dress custom fitted to her body and return it to us with the tailoring adjustments.

Patch: Tell us more about the tailoring process for the person who can't buy or rent something off the rack.

Fairy Tales Formals: On-site tailoring is now available for both men and women offering everything from hems to custom one of a kind designs. Tailoring prices vary on what is being done to garment.

Patch: How much can a girl spend on one of your gowns if they chose to buy instead of rent?

Fairy Tales Formals: Our dresses are extremely reasonable. The short dresses sell for $100. and the long gowns sell for $125. This is a set rate for our dresses.

Patch: How large is your selection of gowns and formal wear?

Fairy Tales Formals: We have about 3,000 gowns in stock ranging from sizes 0 - 28. We have styles for all ages and for all occasions such as weddings, proms, cruises, holiday parties, semi-formals, social events, sweet sixteen and quinceaneras and many, many more. Any gown in stock is only $60 to rent for four days.

Patch: How about your men's wear?

Fairy Tales Formals: Fairy Tales Formals also has tuxedos for rent. We have about 500 complete tuxedos in stock and can special order much more styles along with special orders of 250 vest/tie colors.  During prom season we offer in stock tuxedos at $59.95, if a vest and tie has to be special ordered it is still only $89.95.

Patch: Where do you get your gowns from? Do you also have the accessories to go with the gowns?

Fairy Tales Formals: Most of the gowns are ordered from all over the country to make sure we have unique styles that you just can't find anywhere you look. We also have lots of accessories as well as deals with other vendors for combined discounts.

Patch: Do you do any special events in store?

Fairy Tales Formals: Fairy Tales Formals hosts Girls Night Out parties for after hours. A girl who hosts the event receives a discount off her rental or purchase, along with a discount for all the attendants. These parties need to be booked up to two weeks in advance to allow for time to scheduling.

Patch: Do you offer any specials for large wedding parties?

Fairy Tales Formals: For wedding parties we offer with four or more full-price paid tuxedos the same number of bridesmaid dress rentals for free, if the wedding party is only getting tuxedos with us, with 5 or more full-price paid tuxedos the groom's tuxedo is free.

Patch: Patch heard that you will be doing a Pre-Prom Fashion Show at Stoughton High School as part of the OASIS Pre-Prom Event. Tell us about that.

Fairy Tales Formals: Fairy Tales Formals will be hosting the Stoughton High School pre-prom fashion show for its third year now. We donate all the gowns and tuxedos for the students to wear that evening as well as raffle prizes for those that attend.

The girls come to the store and choose what they want to wear in the fashion show.

For more information and store hours contact: (781) 341–1941 or visit Fairy Tales Formals online at fairytalesformals.com 


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